Commercial Director

Pure Executive
Attractive salary with wider package
Closing date
29 Mar 2023

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FMCG / Retail
Customer Service, Marketing, Sales, Business Development
Contract Type

Job Details

Pure Executive are exclusively partnering with The Wine Company to appoint a new Commercial Director. Looking to drive continued growth and innovation, this newly created role will strengthen the commercial and digital leadership capability across the business.  Working closely with Founder/CEO, the focus will be developing and delivering strategy for sales growth, managing the day-to-day commercial activities including business development and digital marketing, whilst leading and developing a multi-function team across sales, marketing, communications and customer service. 

The Wine Company was founded in 2014 by Jonny Wheeler whose family has been intimately involved in the premium and fine wine market in the UK for six generations. Specialising in the online and direct to consumer premium wine market, the business has established a clear market position delivering consistent year on year growth. It has evolved into a vibrant, acquisitive and ambitions multi-channel operation, which is highly respected and trusted within the sector.
Core Responsibilities:
  • Grow the premium and fine wine Home Delivery and Retail B2C and B2B customer base
  • Develop and nurture long-term loyal relationships with both existing and new customer acquisitions as well as the brands key accounts, based on an understanding of their business and market dynamics.
  • Increase revenues and profitability of the brands in line with overall strategic plan by driven increased purchase frequency and average order value
  • Develop and implement budgets, forecasts and operational sales plan in collaboration with the CEO and Finance Director
  • Continue to develop the ecommerce platform, digital marketing capability and CRM to drive loyalty, increased value and new customer acquisition
  • Use data analytics to drive effective business development activities
  • Lead, coach and develop a high performing multi-functional expert team
  • Develop expert market and product knowledge – offering a thorough knowledge of the wine sector and The Wine Company’s suppliers, customers, brands and products
The role will be based at their head office in North Essex (close to the A12), with a preference of 3-4 days being based on-site to lead the team. We are looking to attract a highly driven, dynamic, collaborative and relationship focused individual with depth of multi-channel sales experience and a strong track record of ecommerce and innovative digital marketing within consumer brands – the wine industry being an advantage, but not a prerequisite. If not from the wine industry, you must be prepared to learn quickly and thoroughly whilst bringing fresh thinking and ideas to the business.  As a strategic thinker with a hands-on approach, you will be motivated to deliver commercial results, and be a driven individual who thrives in a specialist, varied and challenging role.

An attractive salary with a wider package to include annual bonus based on OTE performance and opportunity to participate in company’s share option scheme is on offer.


Pure Executive specialise in Senior Management and board level appointments in Accountancy & Finance, Financial Services, HR, IT and Marketing across a range of sectors including Not for Profit and Public Sector. We combine our expertise and detailed market knowledge, business networks and innovative thinking to deliver exceptional interim and permanent executive appointments. We strive to provide a fresh, honest, confidential and ethical approach to executive recruitment. Our deep networks and close relationships with leadership teams provide daily insight as to where current opportunities and gaps exist.

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