Our client is going through a period of transition and during this time they need an experienced
Head of Direct Marketing to oversee and develop existing and new marketing strategies.

You will be responsible for -

• Maintaining the momentum in the team and ensure all the marketing initiatives are delivered on time and on budget.
• Then to challenge and bring fresh perspective.
• To coach and lead the team and to also give an independent assessment on team strength, risks and opportunities.
• Key business priority areas for focus:
• Customer Segmentation - underway but needs fresh perspective and challenge.
• Consumer credit - contribute to the modernisation plans.
• Marketing plan modernisation - underway but needs fresh perspective.
• Customer recruitment modernisation - underway but again needs fresh perspective

Key Requirements -

• Consumer marketing experience essential, ideally multi-channel.
• Considerable knowledge of direct marketing techniques and customer file segmentation approaches gained in a medium to large multi-channel business:
  
  • Customer recruitment and retention.
  • Consumer marketing and mailings
  • Promotions and Gifts
  • Advertising and consumer communication
• Commercially savvy - P&L accountable.
• Budget planning - active contribution to annual business budget planning.
• Direct responsibility for Marketing budget planning and cost management. Managing a sizeable marketing expenditure
• Budget and maintaining oversight of the key external agency relationships.
• Experience of leading and driving multiple projects at a senior level.
• Hands on team leader skilled at managing a diverse team.
• A deliverer - someone who knows how to get things done.