Consumer Experience Manager

Location
England, Bristol
Salary
Negotiable
Posted
02 Dec 2021
Closes
16 Dec 2021
Ref
JN -102021-3617152
Contact
Karl Humphrey
Position/Level
Department Head
Responsibilities
Marketing
Sector
FMCG / Retail
Contract Type
Permanent
Language
English

For this Consumer Experience Manager role, you will develop new ideas and frameworks for consumer engagement (omnichannel touchpoints) in different market environments and for different consumer types / segments and create implementation guidelines in collaboration with tier 1 markets and ready for localisation for tier 2 and 3 markets.

Client Details

Global leading FMCG manufacturer that operates in over 120 markets.

Description

For this Consumer Experience Manager role, your main responsibilities will include:

  • Develop consumer engagement playbook and toolkit for relevant consumer segments and / or markets
  • Develop new ideas and frameworks for consumer engagement (omnichannel touchpoints) for market environments and consumer types / segments
  • Create implementation guidelines in collaboration with Tier 1 markets and/or Tier 2 lead market ready for localisation for tier 2 and 3 markets
  • Collaborate closely with Regional Marketing/Clusters / Markets to ensure full understanding and application of consumer engagement techniques and implementation guidelines
  • Collaborate with Insights to get access to consumer metrics and market intelligence
  • Use brand activation and identity guidelines developed by brand teams as well as best practice guidelines from the activation CoE to create most impactful toolkits that will enable best consumer experience and ROI

Profile

To be considered for this Consumer Experience Manager role, you will need the following:

  • Activation experience at a global and local level
  • Experience of using customer & market insight to drive commercial gain
  • Experience in managing stakeholders
  • Experience of cohesively working with different departments and also global agencies
  • Experience of focusing on the customer journey and having a customer-centric approach

Job Offer

As well as a great salary package, there are also the following additional benefits:

  • 27 days holiday (including 4 days to account for the Christmas break)
  • Pension