Head of Performance

Location
England, Bristol
Salary
Negotiable
Posted
02 Dec 2021
Closes
16 Dec 2021
Ref
JN -102021-4502574
Contact
Karl Humphrey
Position/Level
Senior Management
Responsibilities
Marketing
Contract Type
Permanent
Language
English

The role will be responsible for monitoring and optimising efficiency of activation, consumer and shopper executions and creative & campaign processes to ensure marketing investments are optimised and cost and process efficiencies are realised.

Client Details

This company is currently the fourth largest in their industry and operates across 120 markets. They are a global FMCG business and have customers at the heart of everything they do.

Description

For this Head of Performance Marketing role, your main responsibilities:

  • Measure, monitor and optimise efficiency of activation, consumer and shopper executions, creative & campaign processes to ensure marketing investments are optimised and cost and process efficiencies are realised
  • Measure and compare commercial return on marketing activity e.g. revenue and A&P return on investment
  • Lead and implement rigorous analysis across multiple media channels - developing leading marketing evaluation tools that utilise a broad base of techniques
  • Develop capabilities in Consumer Marketing to ensure maximum impact of marketing investment decisions
  • Ensure all Marketing stakeholders are fully engaged with key Marketing Effectiveness recommendations; communicate key insights to the business in a tailored, collaborative and compelling manner

Profile

To be considered for this Bristol based opportunity, you will need to have:

  • Outstanding verbal, written and interpersonal communications skills
  • Highly numerate and commercial
  • Proven track-record of delivering complex programme of initiatives across multiple departments
  • Experience developing marketing optimisation models
  • Excellent influencing and data story-telling techniques
  • Experience of using consumer and market insight to drive commercial gain
  • Highly collaborative

Job Offer

As well as a fantastic salary package, there are also the following additional benefits:

  • Bonus scheme
  • Pension
  • 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays)