Digital Account Director (Contract)

Recruiter
Salt
Location
England
Salary
350.00 GBP Daily
Posted
26 Nov 2021
Closes
03 Dec 2021
Position/Level
Director
Responsibilities
Sales
Contract Type
Contract / Interim
Language
English

Salt has partnered with a leading digital marketing agency that is shaping consumers' brand decisions and experiences through media.

You'll be joining them as Digital Account Director, playing a fundamental role in leading conversations with day-to-day clients to ensure initiatives are understood and aligned with the broader transformation plan and strategic vision.

RESPONSIBILITIES:

  • Drive best practice of the Programmatic Buying Unit: working closely with programmatic experts in market and key client stakeholders and help establish process for operational excellence;
  • Launch of analytics dashboard: act as liaison between global client/agency leads and local markets to roll out in Europe; work with markets and specialists to troubleshoot and QA data integration and harmonisation of the data fields; project manage various work streams;
  • Roll out of Google Marketing Platform: work closely with key stakeholders including clients, digital operations, local markets, and search;
  • Work closely with leads across creative, local market, and client teams to introduce personalised campaigns in Europe and continue to evolve sophistication by introducing new tech partners;
  • Accountable for digital strategy as part of the overall communications plan and advise on key digital channels and platforms;
  • Advise on the orchestration for each campaign and how best to bring storytelling to life;
  • Ensure all 20+ markets are up to date on best practices and guidelines in alignment with global leadership;
  • Maintain an overview of all categories and brands within the portfolio, understanding each brand's vision, position in the market, and strategic objective;
  • Make recommendations on optimal formats (eg display, video lengths) to drive client objectives;
  • Provide measurement framework including media KPIs and brand study guidance on a campaign by campaign basis;
  • Working with wider team and building out strategic documents;
  • Liaison between central search team and broader client team, helping to incorporate search strategy within overall plans and project managing the delivery of strategic responses.

EXPERIENCE:

  • Strong digital and data knowledge;
  • Programmatic media activation background;
  • Strong ability to build strategy and communicate that confidently;
  • Strong organisational and leadership skills;
  • Sound understanding of the various specialisms to be able to add value and deliver cohesive responses to client briefs;
  • Ability to communicate effectively with wider team and clients.

DETAILS:

Contract length: 3-5 Months

Day Rate: GBP350 a day

Outside IR35

Remote