Head of Category

Location
England, Wiltshire, Swindon
Salary
Negotiable
Posted
25 Nov 2021
Closes
09 Dec 2021
Ref
JN -112021-4537630
Contact
Karl Humphrey
Position/Level
Senior Management
Responsibilities
Marketing
Contract Type
Permanent
Language
English

This Swindon based role will be to own and lead the strategic brand management, communication marketing launch strategies and provide leadership to our existing marketing team.

Client Details

This global FMCG technology manufacturer produces a range of products with an innovative and customer-centric approach.

Description

The main responsibilities for this Head of Category role, will be:

  • Media planning, evaluation and auditing; encompassing of all marketing channels; media, digital, customer (trade) marketing and PR.
  • Full ownership of category P&L - Evaluating to ensure shrewd investment and driving proactive efficiencies for the business
  • Management of media agency to produce meaningful post campaign analysis
  • Work with Communications/PR team to embed social media into our comms plans as an integrated part of the mix
  • Develop overall communications strategy for category
  • Own an effective and clear communication plan between marketing and local sales team to achieve desired results
  • Manage the GB strategy and key projects; Pro-actively managing product pipelines and changes in retail/sales strategy
  • Long term product planning: taking a 5 year view of NPD and how the categories fit together in the eyes of a consumer
  • Deliver a joint sales and marketing plan to maximise company business in all accounts
  • Develop an insightful commercial understanding of each account to ensure recommendations are on strategy
  • Support brand managers in the monthly management of the 5 year product plan
  • Work with Insight Manager to develop strategies to maximise our sales potential
  • Support Brand Managers in the development removing price focused message on future products
  • Work with Claims & Performance team as well as Centred of Excellence to design campaigns
  • Accountable for the overall strategic ranging of category
  • Empower team members to keep close track of forecasting
  • Inspire, lead and motivate team of Marketing Managers through regular feedback, 121s, objectives and career planning

Profile

To be considered for this Head of Category position, you will have:

  • Solid marketing background
  • Proven experience at a management level with experience of brand management
  • Strong knowledge of traditional and digital media; line management experience is essential,
  • The ability to plan and deliver strategic initiatives, whilst managing complex projects and being able to present effectively, with clear and effective communication

Job Offer

In return, you will have:

  • Competitive Salary
  • Discounts on products
  • On site restaurants/gyms
  • Pension Scheme