Centre of Expertise and Marketing Capability Manager
- Employer
- Michael Page Marketing
- Location
- England, Bristol
- Salary
- Negotiable
- Closing date
- 28 Oct 2021
View more
- Sector
- Marketing / PR
- Responsibilities
- Marketing
- Position/Level
- Professional / Specialist
- Contract Type
- Permanent
- Language
- English
Job Details
Centre of Expertise and Marketing Capability Manager is a role in Global Consumer Marketing function that will support the Head of Consumer Experience and Marketing Capability with the set up and evolvement of best practice guidelines and standards of consumer marketing and brand management.
Client Details
An inclusive, innovative global FMCG business, who is the fourth largest in their industry and operate across 120 markets.
Description
The main responsibilities for this Centre of Expertise and Marketing Capability Manager will be:
- Monitor and share activation best practice within and outside products as input for the setting and evolution of global best practice guidelines and standards of consumer marketing and brand management
- Create and bring to life personas for global consumer typologies, develop consumer journeys and create best practice playbooks and implementation guidelines
- Embed effectiveness optimisation opportunities & create capability communication/ training materials and coordinate training and workshops in collaboration with third parties
- Support Head of Consumer Experience and Marketing Capability with building marketing community and organising Brand Community Meetings and building engagement community to enable collaboration across all brand teams
- Support Head of Consumer Experience and Marketing Capability with developing omni-channel thinking for light and dark markets
Profile
To be considered for this Centre of Expertise and Marketing Capability Manager position (based in Bristol), you will be/have:
- Degree in relevant field
- Outstanding verbal, written and interpersonal communications skill
- Brand and marketing experience
- Good knowledge of marketing techniques and platforms
- Demonstrated ability to think both strategically and creatively
- Experience of using customer and market insight to drive commercial gain
- Strong planning and organisational skills
- Highly collaborative
- Activation experience
Job Offer
As well as a very competitive salary, the role will also come with:
- Bonus scheme
- Pension
- 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays)
Company
Michael Page International is one of the world's leading professional recruitment consultancies, specialising in the placement of candidates in permanent, contract, temporary and interim positions with clients. Worldwide presence Michael Page has grown entirely by organic expansion rather than through mergers or acquisitions. Established as a specialist recruiter in 1976, the group has expanded rapidly over the past 30 years and now has a global network of offices. The Group operates through 166 offices in 28 countries worldwide and 5,052 employees worldwide. Our specialist areas are: Accounting, Tax and Treasury; Financial Services and Banking; Consultancy, Strategy and Change; Engineering & Manufacturing; Human Resources; IT & Technology; Legal; Marketing; Procurement & Supply Chain; Property & Construction; Retail & Hospitality; Sales; Secretarial. A FTSE 250 company For the year ending 31 December 2006, revenues were up 23.9% year-on-year to £649.1 million, with pre-tax profits up an astounding 45.8% to £97.0 million. Its market cap places it within the FTSE 250. An established brand The Group has established a leading presence in many of the key markets for professional recruitment around the world and has positioned itself in certain other markets, which offer the opportunity for future growth. Within its current largest markets, Michael Page has also built a regional presence; in the UK, France and Australia. Consequently the Michael Page brand is among the most widely recognised brands in the professional recruitment industry. A market leader Michael Page is widely recognised as leading the development of the market for professional recruitment services around the world. A UK Business Superbrand Michael Page International has again been awarded Business Superbrand status in the UK. A new Superbrand book is published every 18 months and features some of the UK's foremost B2B companies and this is the 4th consecutive time we've been featured. The Sunday Times 100 Best Companies to Work For Michael Page International is featured in the 'The Sunday Times 100 Best Companies to Work For' and received particular commendation for organic growth, people development and individual contribution to t
- Website
- http://www.michaelpage.co.uk/
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