Senior Digital Marketing Manager
- Employer
- Michael Page Marketing
- Location
- England, Yorkshire and the Humber
- Salary
- £50000 - £65000 per annum
- Closing date
- 22 Oct 2021
View more
- Sector
- Marketing / PR
- Responsibilities
- Marketing, Product, PR / Communications
- Position/Level
- Senior Management
- Contract Type
- Permanent
- Language
- English
Job Details
Digital Marketing Lead- Head of Digital - Permanent - Yorkshire
Client Details
A large growing organisation with lots of potential
Description
As a Digital Marketing Manager, you must have a clear understanding of how to leverage digital channels and website/app user experience to enable the marketing team to hit agreed business KPIs including revenue
- You will have a strong grasp of current marketing tools and strategies to increase awareness of the brand online, building on existing successes; as well as taking the initiative to trial the latest tools and strategies to reach new, potential customers as well as repeat customers.
- Managing, planning, and overseeing the digital marketing activity delivered by the Digital Project Manager and digital agencies this specialist will ensure best practice and customer insight and data is fuelling decision making.
Profile
As a Senior Digital Marketing Specialist you will be leading on major projects and help to drive initiatives. You will need to be commercially minded.
- Developing, implementing, tracking, and optimising our marketing campaigns across all digital channels, at the highest level using best practices.
- Working as part of a team with Sales and Marketing, supporting marketing and commercial teams and agencies to launch campaigns on time and on budget.
- Managing and devising strategies to drive traffic through a mix of initiatives and channels
- Develop, optimise the front-end of the website to improve customer experience - be it journey information or ecommerce performance
- Proven experience in a similar digital marketing role at a senior level - a minimum of 4 years
- Experience in managing people and digital marketing agencies to ensure performance is maximised through collaboration and working towards a common goal
- Excellent knowledge of managing PPC (brand and non-brand), SEO, E-Mail, Display and Affiliate programmes that deliver a minimum ROI
- Experience of delivering complex website development projects that improve UX and increase conversion rate
Job Offer
£Competitve + great benefits
Please apply ASAP interviews with take place in October
Company
Michael Page International is one of the world's leading professional recruitment consultancies, specialising in the placement of candidates in permanent, contract, temporary and interim positions with clients. Worldwide presence Michael Page has grown entirely by organic expansion rather than through mergers or acquisitions. Established as a specialist recruiter in 1976, the group has expanded rapidly over the past 30 years and now has a global network of offices. The Group operates through 166 offices in 28 countries worldwide and 5,052 employees worldwide. Our specialist areas are: Accounting, Tax and Treasury; Financial Services and Banking; Consultancy, Strategy and Change; Engineering & Manufacturing; Human Resources; IT & Technology; Legal; Marketing; Procurement & Supply Chain; Property & Construction; Retail & Hospitality; Sales; Secretarial. A FTSE 250 company For the year ending 31 December 2006, revenues were up 23.9% year-on-year to £649.1 million, with pre-tax profits up an astounding 45.8% to £97.0 million. Its market cap places it within the FTSE 250. An established brand The Group has established a leading presence in many of the key markets for professional recruitment around the world and has positioned itself in certain other markets, which offer the opportunity for future growth. Within its current largest markets, Michael Page has also built a regional presence; in the UK, France and Australia. Consequently the Michael Page brand is among the most widely recognised brands in the professional recruitment industry. A market leader Michael Page is widely recognised as leading the development of the market for professional recruitment services around the world. A UK Business Superbrand Michael Page International has again been awarded Business Superbrand status in the UK. A new Superbrand book is published every 18 months and features some of the UK's foremost B2B companies and this is the 4th consecutive time we've been featured. The Sunday Times 100 Best Companies to Work For Michael Page International is featured in the 'The Sunday Times 100 Best Companies to Work For' and received particular commendation for organic growth, people development and individual contribution to t
- Website
- http://www.michaelpage.co.uk/
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