Senior Marketing Manager - Marketing Lead

Location
England, West Yorkshire, Leeds
Salary
+ great benefits
Posted
28 May 2021
Closes
11 Jun 2021
Ref
JN -032021-2176303
Contact
Katie Martin
Responsibilities
Marketing, PR / Communications
Contract Type
Permanent
Language
English
  • Senior Marketing Manager
  • Yorkshire
  • Regulated Environment

Client Details

  • TPT Retirement Solutions has 75 year's experience and is one of the UK's leading providers of workplace pensions, recognised for its innovation and high-quality service. We provide schemes for some of the UK's leading organisations, including building societies, housing associations and well-known charities. As we have no shareholders, our priority is to achieve our mission - of making membership worthwhile - for over 2,600 employers and 389,000 members.
  • As an employer, we believe in finding and investing in the right people so that they can grow with us. Our focus is on helping them to succeed by providing them with the right tools, support and career development opportunities - demonstrated by our long-standing Investors in People Gold accreditation. In turn, our business grows, and we can achieve our ambitious goals.
  • As part of TPT's marketing team you will work with the Head of Marketing to develop and implement the marketing and communication strategy that supports the business and operational plan. You will help develop TPT's brand image, building its reputation by increasing awareness and understanding of the products and services on offer. This will include improving the effectiveness of acquisition activity, as well as building engagement with existing employers and members - helping to make membership worthwhile.

Description

Michael Page are proud to be exclusively partnering with TPT Retirement Solutions recruiting for a Senior Marketing Manager. This is a real opportunity for someone who is looking to make a mark and wants to drive customer engagement.

As part of TPT's marketing team you will work with the Head of Marketing to develop and implement the marketing and communication strategy that supports the business and operational plans.

You will help develop TPT's brand image, building its reputation by increasing awareness and understanding of the products and services on offer.

This will include improving the effectiveness of acquisition activity, as well as building engagement with existing employers and members - helping to make membership worthwhile.

Overview of the role

  • As the lead Senior Marketing Manager, you will develop and implement the marketing and communication strategy that supports the business and operational plans.
  • As a strong marketing & communications leader, you will help to build TPT's reputation as well as brand image, by increasing awareness and understanding of the products and services on offer. This will include improving the effectiveness of acquisition activity, as well as building engagement with existing employers and members.
  • You will lead on marketing communications and campaign activity to help support major business projects and have a proven track record of planning and delivering integrated marketing campaigns.
  • As an experienced marketing professional, you will support the team and help deliver marketing activities across traditional and digital media channels.
  • You will design, develop and deliver integrated marketing and brand campaigns, as well as managing external agencies in supporting their delivery.
  • You will be able to operate at a strategic operational level, managing key stakeholders and be able to build and maintain effective relationships, playing a key role in helping to drive the business forward.

Profile

As a Senior Marketing Manager, you will need to be commercially minded with a proven track record of operating at a senior level.

  • You will have at least 8 years marketing experience at a strategic and operational level, be familiar with brand management and acquisition through traditional and digital media channels.
  • You must have experience of customer and business marketing (B2B and B2C) and you would have worked in a regulated environment which is essential for this role.
  • You will have experience of planning / executing integrated marketing campaign's, leading the development and delivery of campaigns that deliver messages across channels to meet the needs of multiple audiences and market segments
  • You will have exceptional stakeholder management skills and be able to build and maintain effective relationships across TPT and with external partners. You would have previously worked with multiple stakeholders at an Executive level.
  • You will have extensive project management experience with the ability to lead the delivery of complex, communication-led projects and demonstrate significant business impact.
  • You will help plan, supervise and support the work of members of the marketing team as well as being able to work using your own initiative. As well as bringing the right skills to TPT, you'll also always enhance our culture and act as an ambassador for TPT
  • You will have a proven track record of working at a strategic level, whilst having to be hands on at an operational level, as required.
  • A degree in Business, Marketing or PR related degree is essential

Job Offer

Competitive Salary + Bonus (7.5% OTE - 15% max)

This is a great opportunity to make a real impact and shape the future of the organisation with the potential long term to step up into a more senior post once objectives have been achieved

The salary range for this position is competitive and will be dependent on experience (35 hours/week). We can also offer you an excellent reward package that includes:

  • contributory pension up to 12% employer contribution,
  • life assurance,
  • 26 days of annual leave + 8 bank holidays
  • Single cover private medical insurance or gym membership contribution

TPT are located in modern city centre offices that are close to the rail station and parking facilities.

Please note this role requires you to be in Leeds, Yorkshire. My client is open to relocation discussions for the right candidate.

Please note; ALL third party CV's will be send directly to Michael Page as we are working on a retained/ exclusive basis

*Due to high volumes of applications if you do not hear back within 2 weeks, you haven't been successfully shortlisted.

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