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Marketing Manager (Education)

Employer
Michael Page Marketing
Location
England, Surrey
Salary
£55000 - £70000 per annum
Closing date
25 Feb 2021

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Sector
Marketing / PR
Responsibilities
Marketing
Position/Level
Consultant
Contract Type
Contract / Interim
Language
English

Job Details

This Marketing Manager (Education) role is responsible for delivering the marketing strategy for education; you will own and deliver an education marketing strategy that supports the business's growth ambitions.

Client Details

My client is an instantly recognisable electronics and technology brand who have recently launched an education offering; this will be working on the B2B side of business marketing to education organisations.

Description

The Marketing Manager (Education) will:

  • Own and deliver an education marketing strategy that supports the business's growth ambitions
  • Work across functions and teams to help build the education proposition across the portfolio
  • Help identity routes to market, deliver competitor analysis, understand market trends and invest in the most effective marketing execution channels
  • Work with education marketing agencies, industry specialists, market researchers & analysts, and governing bodies to build an insight-lead marketing plan
  • In conjunction with sales, product management and other partners, develop a narrative that reaches target markets
  • Design and launch an integrated campaign plan across all stages of the buyer's journey, including awareness, engagement, demand gen and advocacy
  • Build channel marketing plans with existing distribution networks and new education resellers
  • Build direct to consumer plans supported by existing platforms
  • Build internal education product marketing toolkits for targeted sales enablement and training.

Profile

The successful Marketing Manager (Education) will have:

  • 5-10 years of education marketing experience, ideally within technology sector

  • Existing education relationships across marketing agencies, industry experts, market researchers & analysts and governing bodies
  • Demonstrable experience creating and delivering marketing launch strategies
  • Experience in managing complex marketing budgets and processes.

**This role would suit someone either coming from the education or EdTech sectors.**

Job Offer

- Contract running until the end of the year
- £55-70,000per annum (pro-rata'd)
- Based Surrey; with current home working.

Company

Michael Page International is one of the world's leading professional recruitment consultancies, specialising in the placement of candidates in permanent, contract, temporary and interim positions with clients. Worldwide presence Michael Page has grown entirely by organic expansion rather than through mergers or acquisitions. Established as a specialist recruiter in 1976, the group has expanded rapidly over the past 30 years and now has a global network of offices. The Group operates through 166 offices in 28 countries worldwide and 5,052 employees worldwide. Our specialist areas are: Accounting, Tax and Treasury; Financial Services and Banking; Consultancy, Strategy and Change; Engineering & Manufacturing; Human Resources; IT & Technology; Legal; Marketing; Procurement & Supply Chain; Property & Construction; Retail & Hospitality; Sales; Secretarial. A FTSE 250 company For the year ending 31 December 2006, revenues were up 23.9% year-on-year to £649.1 million, with pre-tax profits up an astounding 45.8% to £97.0 million. Its market cap places it within the FTSE 250. An established brand The Group has established a leading presence in many of the key markets for professional recruitment around the world and has positioned itself in certain other markets, which offer the opportunity for future growth. Within its current largest markets, Michael Page has also built a regional presence; in the UK, France and Australia. Consequently the Michael Page brand is among the most widely recognised brands in the professional recruitment industry. A market leader Michael Page is widely recognised as leading the development of the market for professional recruitment services around the world. A UK Business Superbrand Michael Page International has again been awarded Business Superbrand status in the UK. A new Superbrand book is published every 18 months and features some of the UK's foremost B2B companies and this is the 4th consecutive time we've been featured. The Sunday Times 100 Best Companies to Work For Michael Page International is featured in the 'The Sunday Times 100 Best Companies to Work For' and received particular commendation for organic growth, people development and individual contribution to t

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