Head of Insights & Analytics
- Employer
- Lawrence Harvey
- Location
- Bradford
- Salary
- 70000.00 - 80000.00 GBP Annual + car, Pension, private medical
- Closing date
- 14 Jan 2021
View more
- Sector
- Telecoms / Utilities
- Responsibilities
- Information Technology
- Position/Level
- Professional / Specialist
- Contract Type
- Permanent
- Language
- English
Head of Insights & Analytics
Our client is group of leading fashion and retail brands based in the UK with a strong global presence. Due to recent growth we are looking to add a new Head of Insight & Analytics. The role is flexible on location.
Head of Insight & Analytics responsibilities:
Leading the design, build and development of the business' Database and Analytics capabilities.
Developing a clear understanding of the business' data, systems and customers and a future vision for best practise in this area.
Supporting Marketing teams in the development of customer plans and resulting CRM programs to increase conversion, build customer relationships, cross sell and up sell.
Driving intelligent multichannel rules based on automated CRM programs (across direct mail, contact centre, email, SMS and onsite) to drive engagement and product uptake.
Managing a team to deliver the right level of MI/BI needs of the business from a BAU and strategic insight perspective. Delivering Automation programmes and Management Dashboards where appropriate. Seek to minimise manual reporting and deliver more focused, efficient reporting to focus the team on insight (vs data provision and reports).
Required to be Head of Insights & Analytics:
Experience in an Analytical Role
Ability to train, develop and manage direct reports
Ability to influence others across the business
Ability to think strategically to enhance the capability of the department
Ability to shape the direction of the department
Educated to degree level or equivalent business related qualifications
Salary GBP70-80k + car allowance, pension, benefits
Lawrence Harvey is acting as an Employment Business in regards to this position.
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