Head of Insights & Analytics

Lawrence Harvey
70000.00 - 80000.00 GBP Annual + car, Pension, private medical
09 Jan 2021
14 Jan 2021
Professional / Specialist
Information Technology
Contract Type

Head of Insights & Analytics

Our client is group of leading fashion and retail brands based in the UK with a strong global presence. Due to recent growth we are looking to add a new Head of Insight & Analytics. The role is flexible on location.

Head of Insight & Analytics responsibilities:

Leading the design, build and development of the business' Database and Analytics capabilities.

Developing a clear understanding of the business' data, systems and customers and a future vision for best practise in this area.

Supporting Marketing teams in the development of customer plans and resulting CRM programs to increase conversion, build customer relationships, cross sell and up sell.

Driving intelligent multichannel rules based on automated CRM programs (across direct mail, contact centre, email, SMS and onsite) to drive engagement and product uptake.

Managing a team to deliver the right level of MI/BI needs of the business from a BAU and strategic insight perspective. Delivering Automation programmes and Management Dashboards where appropriate. Seek to minimise manual reporting and deliver more focused, efficient reporting to focus the team on insight (vs data provision and reports).

Required to be Head of Insights & Analytics:

Experience in an Analytical Role

Ability to train, develop and manage direct reports

Ability to influence others across the business

Ability to think strategically to enhance the capability of the department

Ability to shape the direction of the department

Educated to degree level or equivalent business related qualifications

Salary GBP70-80k + car allowance, pension, benefits

Lawrence Harvey is acting as an Employment Business in regards to this position.