Newly created role as CRM Insight & Analytics Lead. This is a rapidly growing team of data specialists with a focus on using data and insights effectively to drive an outstanding personalised client experience. Collaborating across marketing, data science & insight teams, you will help to inform and influence the group communication strategy

Client Details

Leading Bristol organisation

Description

Opportunity to join this leading Bristol organisation in a newly created role as CRM Insight & Analytics Lead. This a rapidly growing team of data specialists with a focus on using data and insights effectively to drive an outstanding personalised client experience. Collaborating across marketing, data science & insight teams, you will help to inform and influence the group communication strategy.

Key Duties & Responsibilities:

• Managing and developing a team of 4-5 marketing insight analysts responsible for executing our targeted marketing campaigns across multiple marketing channels
• Coordinating and refining our marketing schedule through collaborating with our campaign managers
• Drive the intelligent use of data in creating a consistent and personalised client experience across multiple channels
• Champion the technology requirements for marketing and developing our marketing automation capability
• Develop our collective understanding of our clients and how we can intelligently communicate to them through collaborating across marketing, proposition & data
• Managing post campaign analytics and reporting back to key business stakeholders and leading the ongoing campaign optimisation
• Develop potential audiences, segments & predictive models in collaboration with our data scientists
• Establish the data driven rules of engagement for marketing, how often should we contact our clients and why.

Key skills:

• Analytical - Able to use data effectively to help shape broad concepts into detailed actions
• Technology evangelist - A passion for technology and how data can be used to improve client experiences
• Digital Marketer - Understand the role of channels in the context of the customer journey and be passionate about connecting the right audiences with the right channels and experiences
• Commercially focused - Able to spot the best opportunities and flex approach based on business priorities
• Client centric - Manage the competing marketing pressures to deliver the right message for each and every client
• An effective manager - Able to develop, motivate and lead others

Profile:

• Analytical - Able to use data effectively to help shape broad concepts into detailed actions
• Technology evangelist - A passion for technology and how data can be used to improve client experiences
• Digital Marketer - Understand the role of channels in the context of the customer journey and be passionate about connecting the right audiences with the right channels and experiences
• Commercially focused - Able to spot the best opportunities and flex approach based on business priorities
• Client centric - Manage the competing marketing pressures to deliver the right message for each and every client
• An effective manager - Able to develop, motivate and lead others.

Job Offer

Opportunity to join a company scaling their Insight/ Analytics function rapidly

Opportunity to have significant input into CRM Insights / Analytics strategy