Vice President of Brand Strategy
3 days left
Our client is FTSE listed and one the world's leading business and information services companies. The group has experienced significant growth both organically and via multiple acquisitions. The PLC has a number of iconic brands within its group structure, that operate on a global basis and serve a diverse customer set. As part of a far reaching marketing transformation strategy the business has created a number of marketing leadership roles to help achieve its ambitious plans. The Vice President of Brand Marketing is one such critical and newly created role. The Vice President of Brand (or Director of Brand Strategy) position will report to the Chief Marketing Officer and will define and set the overarching brand strategy. He/she will oversee the development and execution of all brand communications across its global business.
This role is vital for the next stage of the company's evolution and is critical in taking colleagues, customers and investors on this journey. The role will be responsible for ensuring the brand story is conveyed in an engaging and compelling way, reflected accurately and consistently across all internal and customer facing touch points and activities. The Brand Director will enable the strengthening of the corporate brand identity and build awareness across all customer groups. The Vice President of Brand will work collaboratively across the organisation to ensure the execution of effective and impactful brand programmes in-market. The position provides a fantastic challenge to a senior strategic brand leader. Experience gained within a business-to-business, globally matrixed organisation will be utilised in redefining and invigorating a globally respected brand. Expert knowledge of commercial brand marketing techniques, tools and platforms are a given. More important will be the candidates vision, strategic mind-set and ability to guide a business through its exciting marketing transformation programme.
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