Interim Head of CRM

Location
England, London
Salary
£350 - £450 per day
Posted
16 May 2019
Closes
22 May 2019
Ref
14016963/001
Contact
Siobhan Nutt
Contract Type
Contract / Interim
Language
English

The Group Head of CRM Product is a critical role to drive the success of the global CRM programme through marketing and technology infrastructure, campaign excellence and analysis. The successful candidate must have extensive knowledge and a passion for CRM with the ambition to deliver a world class multi-channel customer experience.

Client Details

This is an exciting time to join a successful company that has a digital transformation programme in full-flight, working within a dynamic and engaged team to deliver critical business support. Based in London.

Description

Based in London the Head of CRM will be responsible for:

Implementation, development and optimisation of the CRM infrastructure:
Provide product support to CRM teams on use and configuration of Marketing Cloud, Pardot and Thunderhead
Work with CRM, digital and content teams to produce clear, documented CRM product roadmaps and ensure products and integrations are tested, documented and delivered on-time
Work with the Digital Hub to ensure the delivery and ongoing management of CRM infrastructure including effective alignment with sales management system
Work with third-party partners to manage the delivery and optimisation of the CRM solutions
Support the implementation of a rigorous test-and-learn methodology to optimise infrastructure and campaign performance
Proactively communicate new capabilities and deliver technical training for regional CRM teams

Profile

Experienced CRM professional able to operate across all levels of the organisation and in an international environment
Proven track record of hands-on execution of CRM projects with a broad knowledge of CRM Campaigns, CRM Analytics and CRM Systems
Strong understanding of the latest CRM trends and tactics
Highly developed interpersonal skills, capable of communicating at all levels within the organisation with experience of building key relationships at senior levels
Excellent project management capabilities to stay on top of detail, deliverables and anticipate and propose solutions to potential roadblocks to keep activities on track

Job Offer

Day rate is DOE

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