Chief Marketing Officer

Recruiter
Recruitment Genius
Location
London, South East
Salary
£100000 - £120000 per annum
Posted
20 May 2019
Closes
03 Jun 2019
Ref
1152573645
Position/Level
Professional / Specialist
Responsibilities
Analyst
Contract Type
Permanent
Language
English
This business has a revolutionary AI web analytics tool. It turns Google Analytics data into actionable insight, automating web analytics and helping businesses to sell more online.

Their innovative SaaS platform puts the power of enterprise-level digital marketing into the hands of small business owners and ecommerce managers everywhere.

The CMO will own the customer acquisition target, together with the marketing strategy, marketing budget and the funnel to help them achieve it. This will be a highly commercial role and pivotal to the success of their business.

They will understand the needs of the marketplace and constantly adapt the value proposition to match. They will create a compelling brand narrative, value proposition and sales message designed to win new customers in all verticals around the world. They will also develop a sustainable, flexible, automated buying process which is fast, simple and dynamic.

Key metrics for success will be the number of users acquired, the cost of acquisition and customer lifetime value. They will also be responsible for finding and managing key partners in each vertical to provide an indirect channel to market.

- Customer acquisition processes including: lead generation, conversion and CAC
- Understanding of marketing analytics including: GA, Adobe Analytics, Salesforce, DMPs, data visualisation tools, CRO tools
- Marketing communications including: Branding, creative, design, social media, PR, blogging
- Paid media, natural search, email marketing, demonstrations, public speaking
- Partner engagement and management
- A proven track record of success in growth environments and small companies (preferably start-up or scale-up)
- Sociable, empathetic, generous and likeable

Competitive basic salary + bonus + EMI share options

CV's that match the requirements are gratefully received.

This job was originally posted as www.totaljobs.com/job/86470112

Similar jobs

Similar jobs