Head of Marketing
- Employer
- Michael Page Marketing
- Location
- England, Surrey, Croydon
- Salary
- £55,000 - £60,000 per annum
- Closing date
- 2 Apr 2019
View more
- Sector
- Financial Services
- Responsibilities
- Marketing, Strategy, Business Development
- Position/Level
- Senior Management, Department Head
- Contract Type
- Business Opportunity
- Language
- English
Job Details
Hands on creative Head of Marketing role creating across on and offline channels driving marketing campaigns to drive lead generation and account marketing to introducers in the FS market including brokers and financial advisors.
Client Details
The Head of Marketing will be joining a market leading B2B Financial Services organisation who have recently relocated to the Croydon area and will have a unique opportunity to build a marketing function in an established business and market. The organisation provide an integrated tech offering to brokers and advisors with multiple levels of integration and support.
Description
The Head of Marketing will rebuild a marketing function working with the Sales & Marketing Director, the role is a hands on creative and tactical role, key responsibilities include:
- Development and execution of the marketing communications strategy
- Initial management of a team of 3
- Creation of sales tool kits and marketing collateral
- Integration of DM campaigns across email, print and social media
- Product launches for brand new products and product enhancements
- Development of the customer journey and key touch points for established clients
- Create content for websites and client portals
- Tactical support to sales and account teams and providing key market insight
- Maintain product content across digital and print formats
- Management of external PR agency
- Report on marketing activity
- Ensure brand advocacy and message consistency across all channels
Profile
To be right for the Head of Marketing role you will have a track record in Financial Services marketing. You will be a hands on marketer with experiencing in managing and developing a team and driving the long and short term marketing strategy to support sales. You will have driven an omni-channel approach to marketing and have excellent writing and communication levels.
Job Offer
Salary on offer is up to £60,000 plus benefits
Company
Michael Page International is one of the world's leading professional recruitment consultancies, specialising in the placement of candidates in permanent, contract, temporary and interim positions with clients. Worldwide presence Michael Page has grown entirely by organic expansion rather than through mergers or acquisitions. Established as a specialist recruiter in 1976, the group has expanded rapidly over the past 30 years and now has a global network of offices. The Group operates through 166 offices in 28 countries worldwide and 5,052 employees worldwide. Our specialist areas are: Accounting, Tax and Treasury; Financial Services and Banking; Consultancy, Strategy and Change; Engineering & Manufacturing; Human Resources; IT & Technology; Legal; Marketing; Procurement & Supply Chain; Property & Construction; Retail & Hospitality; Sales; Secretarial. A FTSE 250 company For the year ending 31 December 2006, revenues were up 23.9% year-on-year to £649.1 million, with pre-tax profits up an astounding 45.8% to £97.0 million. Its market cap places it within the FTSE 250. An established brand The Group has established a leading presence in many of the key markets for professional recruitment around the world and has positioned itself in certain other markets, which offer the opportunity for future growth. Within its current largest markets, Michael Page has also built a regional presence; in the UK, France and Australia. Consequently the Michael Page brand is among the most widely recognised brands in the professional recruitment industry. A market leader Michael Page is widely recognised as leading the development of the market for professional recruitment services around the world. A UK Business Superbrand Michael Page International has again been awarded Business Superbrand status in the UK. A new Superbrand book is published every 18 months and features some of the UK's foremost B2B companies and this is the 4th consecutive time we've been featured. The Sunday Times 100 Best Companies to Work For Michael Page International is featured in the 'The Sunday Times 100 Best Companies to Work For' and received particular commendation for organic growth, people development and individual contribution to t
- Website
- http://www.michaelpage.co.uk/
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