Chief Marketing Officer

Expiring today

Location
North West England (GB)
Salary
Competitive Basic + Bonus & Equity
Posted
08 Feb 2019
Closes
22 Feb 2019
Ref
816
Position/Level
Board, Director
Responsibilities
Analyst, Marketing, Strategy
Contract Type
Permanent
Language
English

This rapidly expanding, private equity-backed tech-enabled B2B services business requires a Chief Marketing Officer to transform and professionalise the marketing function and facilitate further significant growth in the UK and US. This is a newly created position on the board and this role will play a critical role in propelling the business towards its aggressive growth targets and eventual exit. 

Responsibilities: 

  • Lead and manage all aspects of the marketing mix with a particular focus on customer acquisition through digital and direct marketing platforms across UK & US markets;
  • Manage, lead and motivate the marketing team;
  • Working closely with product and sales teams to initiate and optimize digital campaigns that contribute to demand generation;
  • Deliver consistent and up-to-date content across all digital channels, growing and engaging digital audiences, while managing a team of expert marketers;
  • Develop imaginative social media programmes - optimising cost effectiveness and potential;
  • Implement performance metrics, tracking, and reporting on all marketing activity. Analysing performance and ROI
  • Understand the different customer segments across multiple countries, the sales funnel and nurturing lifecycle;
  • Diversify into new sectors and constantly look for new opportunities and areas of growth;
  • Deliver increased customer insight and segmentation focused on opportunities for upsell / cross-sell;
  • Identify new market trends and product development opportunities in the UK and US;
  • As part of the management team, attend regular meetings, contribute to the development and implementation of strategies, policies, procedures and budgets and produce a monthly board pack.

Required Experience: 

  • Proven experience in international B2B digital businesses;
  • Experience of developing digital and offline marketing strategies to deliver US growth;
  • First class experience in customer acquisition through SEO & PPC;
  • Used to working effectively in a fast-moving organisation;
  • Creative thinker - extensive experience of developing, maintaining and delivering on creative and dynamic marketing strategies;
  • Analytically oriented, understanding performance metrics, tracking, reporting and analysing all campaigns based on results;
  • A passionate, forward-thinking digital marketing leader, someone who can articulate a vision and engage others to deliver their vision.

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