Sales Director

Executive Recruiter
c.£120,000 + bonus + benefits
03 Jan 2019
17 Jan 2019
NR 10231
Marketing, Sales, Strategy
Contract Type

Our client provides technology-led compliance risk management, certification and accreditation services, supporting both UK and International clients with their Testing, Inspection & Certification (TIC) and Governance, Risk & Compliance (GRC) strategies. The business is owned by Private Equity and has enjoyed fantastic double digit revenue growth and +20% EBITDA.

Our Client is looking for a Sales Director for their largest and most profitable business division. Responsibility is to lead the 7 person strong field based new business and account management teams with the core objective of maximising the long term, sustainable, revenue growth of the business. Devising and implementing the Annual market strategy, optimal team structure & recruitment process, ultimately including the aim to increase the Sales team headcount to c.30 over the next couple of years.


  • Development of an annual sales strategy to ensure delivery of the annual business plan
  • Work collaboratively with marketing, identify target sectors and campaigns for lead generation and required sales material to optimise the new business sales process
  • Development of effective account plans for all strategic clients to establish year on year growth
  • Design and implement the optimal team structure
  • Lead the recruitment process from selection through to a comprehensive induction and training programme for all new starters and probation sign-off
  • Ensure each team member has clear objectives and regular feedback to benchmark performance
  • Act as a coach and mentor to maximise the potential of each individual within the team
  • Instil a disciplined approach to end to end pipeline management
  • Monthly, quarterly and annual new business forecasting to ensure the field sales team have adequate pipelines to deliver annual business targets
  • Develop relationships with other key sales stakeholders in the wider Group to ensure lead generation is a key part of the sales process
  • Work collaboratively with the Head of Operations to ensure the process for on-boarding clients is effective and conversion rate maximised


  • Previous successful experience of managing high performing sales teams
  • Previous successful experience of implementing sales performance management strategy
  • Highly numerate / literate
  • Driven to monitor and achieve target numbers
  • Commercially astute to be able to identify business opportunities and innovative solutions to deliver
  • Excellent communicator at all levels
  • Excellent negotiation skills to ensure full value is achieved for the business unit
  • Experience of managing both existing relationships and farming those as well as generating new business leads
  • Experience of defining and implementing a sales strategy to achieve annual targets

Personal Qualities:

  • Gravitas
  • Natural people coach, sees success as the team reaching its potential
  • Well-rounded personality, very open minded and positive outlook
  • Understands the personality profiling of people and how to get the best out of them
  • Highly driven to continually exceed targets and challenge team to do so
  • Very confident and has significant presence to be able to command a room
  • High levels of integrity to ensure a fair and consistent approach with the team and other sales colleagues across the business
  • Happy to lead by example and ‘carry the bag’
  • Feels a sense of ownership of achieving the numbers and working with operational teams to realise this
  • Will take an innovative approach towards achieving targets and driving revenue
  • Will be seen as a senior leader in the business and will feel comfortable challenging and cooperating with senior management team

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