Marketing Director - UK Holiday Park Operator and Developer
We are delighted to be retained by a leading and innovative developer and operator of leisure and hospitality resorts. Privately owned and Private Equity backed this international business has acquired eight UK sites which are now benefitting from a major multi-million-pound investment programme involving the rebuilding of holiday properties and hospitality and leisure facilities, and the overhaul and upgrading of services and revenue streams.
The rapid rate of expansion will see the number of sites doubling during 2019 and increasing to over twenty resorts the following year. The company pitches itself at the upper end of the holiday park market and is amongst the fastest growing businesses in the UK.
The core of the executive team has been recruited and is now spearheading the profitable growth and success of the business. The next critical appointment, who will be an integral member of the executive team and report to the Chief Executive, is a high calibre and digitally focused Marketing Director. A broad range of responsibilities will involve the successful candidate in driving all marketing activity across the company with a strong emphasis on optimizing digital technology, tight performance management, innovation and commerciality.
The ideal candidate will have a sound understanding of industry leading marketing best practice with a strong emphasis on how to maximise innovative digital media and website design and how to extend this across all marketing channels and materials. He or she must be highly technologically ‘savvy’, analytical and numerate with a hunger to identify and assess industry trends and data. The ability to drive the effective use of digital marketing to facilitate the company’s growth and maximise the bottom line is essential. A genuine interest in and sound understanding of social media, e-shots, e-commerce and dynamic pricing mechanisms are paramount to success.
Previous experience is likely to have been gained within a multi-site and multi-revenue stream consumer-led business within the travel, retail or hospitality sectors and ideally involved the management of substantial growth and investor relationships.
We are looking for someone who is innovative, commercially focused and with the determination and tenacity to implement effectively and completely. Strong project management, analysis and communication skills are essential as is the ability to get the best out of people and processes to add commercial benefits across the business.