Digital Marketing Manager - Growing Insurance Business

England, Cheshire
£60,000 - £65,000 per annum
04 Jul 2018
18 Jul 2018
Andrew R Wright
Senior Management
Marketing, Strategy
Contract Type

This business is investing heavily in its Digital Marketing strategy, starting with this newly created, senior appointment.

Client Details

A growing Insurance business with full backing from the board to invest heavily in Digital Marketing.


Key responsibilities will include:

  • Developing the online marketing strategy, working with marketing managers, head of marketing and agencies to execute this
  • Driving improvements in acquisition and conversion for the online channels
  • Manage and deliver results in SEO, and PPC performance
  • Work with marketing managers on Direct and Referrer traffic performance
  • Manage agency on best practise techniques in online
  • Managing Online Budgets
  • Broad knowledge of trends across digital mediums, (web, mobile, social)
  • Regularly analyse competitor web practice and make recommendations for improvements to our practices based on findings
  • Ecommerce - Help improvements on all customer journeys online
  • Managing the business websites and customer journeys, including using the CMS system and emails
  • Providing further development of all websites including reports and analytical knowledge
  • Oversee aggregator online customer journey and experience
  • Oversee new online initiatives and delivery into business
  • Manage the Social Media Manager and digital team members, ensuring all targets are set and met


The successful candidate will have the following skills:

  • Have a clear understanding of Web design
  • Understanding of HTML and Content management systems
  • Understanding of web technologies and future digital landscapes
  • Knowledge of all online brands
  • Excellent understanding of key disciplines and current online marketing concepts and best practices
  • Excellent knowledge of SEO and PPC
  • Understanding of how Google operates, keeping up-to-date with any Google updates and algorithm changes
  • Good understanding of social channels and how they work for business and assist in integrating these into our social strategies
  • Fully conversant with digital data marketing - schemas, feeds, APIs, metadata, machine-to-machine data
  • Fully conversant with CX and UX

Job Offer

A salary of £60,000 - £65,000 plus bonus and other benefits.