Digital Marketing Manager - Growing Insurance Business

Location
England, Cheshire
Salary
£60,000 - £65,000 per annum
Posted
04 Jul 2018
Closes
18 Jul 2018
Ref
13934284/001
Contact
Andrew R Wright
Position/Level
Senior Management
Responsibilities
Marketing, Strategy
Sector
Insurance
Contract Type
Permanent
Language
English

This business is investing heavily in its Digital Marketing strategy, starting with this newly created, senior appointment.

Client Details

A growing Insurance business with full backing from the board to invest heavily in Digital Marketing.

Description

Key responsibilities will include:

  • Developing the online marketing strategy, working with marketing managers, head of marketing and agencies to execute this
  • Driving improvements in acquisition and conversion for the online channels
  • Manage and deliver results in SEO, and PPC performance
  • Work with marketing managers on Direct and Referrer traffic performance
  • Manage agency on best practise techniques in online
  • Managing Online Budgets
  • Broad knowledge of trends across digital mediums, (web, mobile, social)
  • Regularly analyse competitor web practice and make recommendations for improvements to our practices based on findings
  • Ecommerce - Help improvements on all customer journeys online
  • Managing the business websites and customer journeys, including using the CMS system and emails
  • Providing further development of all websites including reports and analytical knowledge
  • Oversee aggregator online customer journey and experience
  • Oversee new online initiatives and delivery into business
  • Manage the Social Media Manager and digital team members, ensuring all targets are set and met

Profile

The successful candidate will have the following skills:

  • Have a clear understanding of Web design
  • Understanding of HTML and Content management systems
  • Understanding of web technologies and future digital landscapes
  • Knowledge of all online brands
  • Excellent understanding of key disciplines and current online marketing concepts and best practices
  • Excellent knowledge of SEO and PPC
  • Understanding of how Google operates, keeping up-to-date with any Google updates and algorithm changes
  • Good understanding of social channels and how they work for business and assist in integrating these into our social strategies
  • Fully conversant with digital data marketing - schemas, feeds, APIs, metadata, machine-to-machine data
  • Fully conversant with CX and UX

Job Offer

A salary of £60,000 - £65,000 plus bonus and other benefits.