Chief Marketing Officer

United States / New York
$140k - $150k per annum + bonus + upside
07 Aug 2014
21 Aug 2014
Senior Manager
Analyst, Marketing, Strategy
Contract Type

Our client is a high-growth e-Commerce startup with a most proprietary platform. Due to its massive success and strong backing, our client is seeking a motivated and entrepreneurial Head of Marketing to establish end-to-end marketing and strategy across the business. This individual will own the entire marketing function at a high-impact capacity. 

Key responsibilities:

  • Create a marketing budget to work implementing campaigns across several online and offline channels, including Email, Display, Social Media and Affiliate
  • Lead and develop a team and had P&L responsibility
  • Email marketing–including acquisition, conversion and ongoing engagement
  • Display advertising
  • Partnership marketing collateral across email, newsletters, web ads, etc.
  • Partner with platform team to shape paid marketing product and technology strategy
  • Partner with mobile technical teams to pro-actively identify opportunities for growth
  • Work with design and production team to develop marketing units, ads, emails and collateral
  • Analyze and report on all marketing programs with focus on ROI optimization
  • You will assist in designing and implementing A/B tests and other analytical frameworks for your campaigns.

The successful candidate will maintain the following:

  • BA/BS with a strong academic record, MBA preferred.
  • Solid experience with a track record of outstanding B2B and B2C marketing including lead generation, direct marketing, search and user acquisition.
  • You’ve either started from zero and built a sustainable business or taken a successful product or brand and made it truly unique.
  • Experience running a successful marketing organization.
  • Startup experience is a major plus.
  • Demonstrated track record of increasing acquisition numbers and executing successful campaigns.
  • Experience with A/B testing software.
  • Experience building reports, analyzing campaign data, and quickly learning as we grow.
  • Demonstrated ability to thrive in a fast paced, rapidly changing environment.
  • Strong written/oral communication skills, with an ability to create order and flexible processes when needed.
  • Entrepreneurial, responsible, self-motivated, upbeat team player.
  • Creative thinker and resourceful problem solver.

e-Commerce experience necessary

If you would like to apply for this role or find out more, please apply online or contact Michelle Sarhis at Robert Walters via email or call +1 212 704 9900 quoting the Reference 159460.