Carmichael Fisher

Commercial Excellence Manager

Location
Denmark
Salary
Competitive package
Posted
28 Jul 2014
Closes
08 Aug 2014
Ref
CMF1561
Position/Level
Senior Manager
Contract Type
Permanent
Language
English

The Commercial Excellence Manager will be responsible for managing the strategic development and execution of the Customer Relationship Management and Closed Loop Marketing strategy. 

Responsibilities:

  • Implement global multichannel customer relationship management program
  • Champion CLM and CRM: Develop framework, governance model, knowledge sharing and process optimisation across the organization
  • Familiar with working closely with affiliates; creation of process, setting KPI’s, sharing of content
  • Develop guidelines and capability program around Closed Loop Marketing and eDetailing processes
  • Construct transition plan for department from ‘project based’ (execution of CRM/CLM) to a pure commercial excellence function, focusing on: sales process improvement, KAM strategy, best practice in targeting, segmentation, field force KPI’s

Credentials:

  • Strong experience in digital communications, interactive marketing and commercial excellence in healthcare, pharmaceutical or other relevant industry
  • Successful track record in rolling out Customer Relationship Management strategies in several countries
  • Excellent working knowledge of Closed Loop Marketing – concept, processes and systems
  • Bachelor’s degree in Marketing, Advertising, PR or Communications
  • MBA Preferred