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Head of Brand, Cunard
Working with the Marketing Director, Operations Directors, Marketing Heads and Brand Marketing Managers the Head of Brand will provide the vision and direction to maintain and grow Cunard’s status as an iconic brand around the world. The successful candidate will ensure that the long term strategic development of the Cunard brand, is in line with the needs of our target audience and the commercial objectives of the business whilst growing brand health and overall market value.
The Head of Brand’s remit is global in scope, ensuring that all design, development and implementation of brand development work – from design to product and service – reflects the customer and commercial requirements of Cunard’s global passenger make-up. The role is responsible for ensuring that all relevant international Cunard teams receive direction and support for the ongoing brand development and adherence to any guidelines. Brand guardianship extends to both shore-side and ship-side activity providing direction and commercially aligned briefs to the Insight Director to enable a clear understanding of our target audience Monitoring of evolving market conditions and brand health to ensure the long-term financial and reputational success of the brand is also key to this role.
We are looking for someone who has:
- Worked for a blue chip brand management experience developed in a Business to Customer environment
- Experience of managing, developing and implementing brand and customer centred strategies
- Product/architecture/service design
- Branding design (creative look/feel/tone)
- Use of research to evidence and plan
- Experience of product development
Carnival UK is the UK operating company for P&O Cruises, Cunard Line, Princess Cruises, Seabourn and Holland America. We are passionate about providing world class customer experiences and operate a winning culture to achieve unrivalled business success and delivering our vision of being the most spectacularly successful Cruise Company in Britain. Our award winning prestigious brands of great British heritage, employ engaged and passionate people to deliver the highest customer service standards to our adoring and loyal customers.
At Carnival UK, our people are at the heart of our journey. With full support to enable you to realise your full potential we ensure your career with us is a successful and enjoyable one.
It takes great passion and real commitment to maintain our position at the top. That’s why we look for people who share our obsession and drive to provide the most memorable experiences imaginable. This is your chance to join us on our journey.