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Senior Director, Commerical Marketing National Accounts

This job is no longer available

Recruiter
Robert Walters US
Posted
06 January 2014
Closes
20 January 2014
Location
Sector
Responsibilities
Position/Level
Contract Type
Language
Salary
$135k - $170k per annum

Further information

This is a great opportunity for a dynamic and motivated Senior Director of Commercial Marketing to join a growing international consumer products company. You will be tasked with the overall growth of demand for the entire portfolio of brands in the United States. 
 

Key Responsibilities:

  • Oversight of the development of channel / national account specific growth drivers
  • Oversight of the co-development of occasion based channel / customer specific shopper marketing programs (one execution idea for Strategic or Channel Focused National Accounts)
  • Participation in national account owned category activity planning
  • Adaptation of global brand programs at channel /national account that are fit for purpose  

 

Key Tasks:

  • Develops and executes channel / national account strategies and category growth drivers through brand & portfolio activation
  • Determines ‘channel blueprint’ capturing key growth opportunities, optimal path to purchase program activation & ‘perfect store’ standards by channel
  • Provides channel & national account input into brand strategies and plans
  • Determines channel & national account priorities and implications to execute growth drivers
  • Orchestrates – as channel expert - shopper insights generation and consumption occasion by channel & national account
  • Assesses size of the prize of each growth driver and oversight over exploitation of those opportunities through activation across channels
  • Works with brand marketing, commercial marketing and sales leaders on channel & national account –specific marketing strategy & plan
  • Channel and national account (cluster) specific profitable category growth
  • Effectiveness & efficiency of shopper marketing programs (ROI on shopper marketing spend)
  • People development  

 

Skills & Qualifications:

  • Experience with how sales and marketing operate to develop and execute against consumer- and shopper-centric strategies
  • Direct experience and ability to coach others in shopper marketing capabilities with depth in insights, sales drivers, channel dynamics, outlet segmentation, targeted trade investment and customer profitability.
  • Deep understanding of channels and National Account strategies and operations
  • Knowledge of US retailing and on & off premise National Accounts
  • Great at building relationships and knows how to collaborate with US National Accounts
  • Experience of leading and coaching people Experience of working with Sales, Commercial and Brand Marketing as well as Insights and Category Management teams
  • In-depth involvement in strategy development as well as linking strategy to implementation

Robert Walters US

Robert Walters is one of the world's leading specialist professional recruitment consultancies with 51 offices spanning 23 countries.